GDN (Google Display Network) is a whole system of various platforms for advertising, including foreign ones. GDN is a Google advertising service that covers many countries around the world, more than 2 million platforms, including YouTube. This is the largest affiliate network in the world. The task of GDN is to show users advertisements based on their interests, gender, age, solvency and other characteristics. For example, publishing ads to young mothers, potential buyers of children's clothing.
Advertising in the Display Network is a great option for anyone who wants to convey information about products or services, their cost, promotions and discounts to the target audience. With the help of the Display Network, it is convenient to return the client to the website, push him to purchase a product or order a service. The Display Network works like this: when a person types certain search queries in Google, after a certain time he begins to see personalized advertising on various sites, such as partner sites, video ads on YouTube, leads on a smartphone. In these ads, a person sees the product he was looking for, goes to the site and makes a purchase or leaves a request. Such advertising is cheaper than search, but is quite effective. As a result, contextual advertising setup works as a scalable growth channel, not a one-time campaign.
After the preparatory stages and coordinating keywords and ads with the customer, we proceed to setting up the ads. Google contextual media advertising has several ad formats (types of ads):
Conveniently, ads "penetrate" the area of each website in the GDN partner system, providing huge reach and advertising effectiveness.
When planning an advertising budget, it is important to choose the right strategy. It depends on the type of product being advertised and the goal. There are different types of payment that we choose during the process of setting up advertising. Payment can be for:
The price per click and impressions can be set manually or automatically. But, as a rule, our specialists use only the strategy with manual bidding. And in the process of advertising, they constantly make adjustments depending on the situation and results. This helps to achieve maximum efficiency of the advertising campaign.
Our specialists have extensive experience in setting up the GDN, will help you choose the right strategy, optimal budget, provide effective tools for monitoring the advertising campaign!
YouTube is the largest video hosting site in the world. It has more than a billion users who constantly watch videos and exchange them. This type of advertising is advisable to use for productive promotion of products, because it allows you to reveal the full value of your product to a potential client.
Video advertising on YouTube has many advantages over other types of advertising: thanks to videos, you can tell in as much detail as possible about the benefits of your product or service for a potential client, motivating them to buy, and you can also increase overall brand awareness.
Before launching advertisements, we conduct a thorough analysis of the situation. Each project uses contextual advertising setup focused on KPI control, analytics clarity, and stable lead growth.
We evaluate many parameters, analyze not only advertising, but also the site. After conducting an audit, a clear understanding will be formed in which direction the advertising should be adjusted in order not only to catch up, but also to be above competitors. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
We will draw up a detailed plan, it will contain key information about the planned marketing activities for setting up contextual advertising. In addition, specialists will calculate the budget for each type of advertising, possible income and other indicators. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
The customer has the opportunity to adjust the expert's activities in setting up contextual advertising. We additionally optimized keywords, bids and ad creatives to stabilize lead flow and improve conversion quality. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
The main questions about the timing of setting up advertising, the result and payment for our services.
As a rule, all preparatory work and the actual setup of advertising in Google take no more than 7 days.
In most cases, the client receives the first leads within a few days after launch.
Yes. Keyword options, ad texts, YouTube videos, and GDN graphic creatives are agreed upon with the client before the ad is launched.
We conclude an official agreement. If you do not receive leads in the first 7 days, we will return the amount paid for setting up advertising.
If this is a one-time setup, then once. If we take on the management of advertising and work on indicators, then payment is made once a month.
