Yandex Direct is a single platform for publishing contextual, media advertising with payment per click or per impression. Ads launched using this service are shown to a specific target audience that is interested in purchasing your goods or services. Thus, your site receives the most targeted traffic.
Yandex Direct advertising is necessary to build a sales funnel and successfully implement all marketing goals at each stage. It is in Yandex Direct that you can create, configure and effectively manage the mode of communication with the consumer of goods or services. The task of advertising in Yandex Direct is to attract new customers, notify about discounts, promotions, and increase brand awareness. As a result, contextual advertising setup works as a scalable growth channel, not a one-time campaign.
All advertising can be divided into several types: search advertising, banner advertising, advertising in YAN - text and graphic, graphic ads, with payment for clicks or impressions. Video advertising can be noted separately. With this advertising, you can use your own video lasting 15 seconds or created on the Yandex.Direct constructor. Such advertising gives you the opportunity to show all the advantages of your product. Each project uses contextual advertising setup focused on KPI control, analytics clarity, and stable lead growth.
When a user visits the main Yandex web page and enters a query, advertisements are almost always displayed along with the search task. This advertisement is 100% interesting to the consumer, since it answers his search query with the offer he needs. Advertisements are displayed on computers, laptops, mobile devices. Payment for such advertising can be based on the number of ad impressions, the number of clicks by site visitors, or on the principle of a keyword auction.
YAN is Yandex Advertising Network. A method of placing ads on Yandex services and partner sites. Setting up Yandex Direct allows advertisers to use more than 40,000 sites for communicating with the audience: Internet resources, leads for smartphones and tablets, Smart TV. At the same time, Advertising Network partners earn money by placing ads, and advertisers receive good traffic and buyers. Advertising in YAN has many formats for different screen resolutions. You can also place video ads.
A banner on Yandex search is one of the most effective methods to reach as many people as possible who show interest in a certain topic. The banner can be seen on the right side of Yandex search results based on keywords in response to a consumer search query. One such advertisement is placed on the page so that all the client's attention is drawn to it. Banner advertising in search is successfully used to increase brand popularity, to introduce a new product to the market, to show promotions, discounts for the target audience, to attract buyers for wholesale purchases. These advertisements are published with payment per click.
We understand the uniqueness of each client, we listen carefully to what the client wants to achieve with the help of advertising. Therefore, we do not impose unnecessary things, we do not work according to one template. Our principle is an individual approach to everyone.
Our company has extensive experience, several experts in the team, many satisfied and successful clients - entrepreneurs. The first results can be seen after 3-4 days after the start of work.
Quick achievement of the desired results, which means rapid growth of clients' income.
We work transparently so that the client clearly understands what has already been done and what remains to be done.
The company's experts do not hide the indicators because they value and respect each client. We have no reason to hide or deceive anything.
Statistics and reports are important not only for the client, but also for specialists to adjust all the values. We strive for the highest indicators. Our goal is to set up advertising so that it brings the client a stable high profit.
Before launching advertisements, we conduct a thorough analysis of the situation.
We evaluate many parameters, analyze not only advertising, but also the site. After conducting an audit, a clear understanding will be formed in which direction the advertising should be adjusted in order not only to catch up, but also to be above competitors. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
We will draw up a detailed plan, it will contain key information about the planned marketing activities for setting up contextual advertising. In addition, specialists will calculate the budget for each type of advertising, possible income and other indicators. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
The customer has the opportunity to adjust the expert's activities in setting up contextual advertising. We additionally optimized keywords, bids and ad creatives to stabilize lead flow and improve conversion quality. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
The main questions about the timing of setting up advertising, the result and payment for our services.
As a rule, all preparatory work and directly setting up Yandex Direct advertising take no more than 7 days.
In most cases, the client receives the first leads within a few days after launch.
Yes. Keywords, ad texts and graphic creatives for YAN are agreed with the client before the advertising is launched.
We conclude an official agreement. If you do not receive leads in the first 7 days, we will return the amount paid for setting up advertising.
If this is a one-time setup, then once. If we take on the management of advertising and work on indicators, then payment is made once a month.
