We offer interesting and varied work with the opportunity for professional growth and development.
Requirements for applicants:
— Experience with contextual advertising from 1 year
— Knowledge of the basics of internet marketing and analytics
— Ability to work with large amounts of information and make decisions
— Responsibility and communication skills
If you have no experience working with advertising systems, we can provide free training, provided that you are highly motivated and willing to work in a team.
Responsibilities:
— Market and competitor analysis
— Creating and setting up advertising campaigns
— Selection of keywords and targeting
— Monitoring and optimization of advertising campaigns
— Working with web analytics systems
— Interaction with clients and colleagues
Conditions:
— Salary: from 500$
— Remote work
— Flexible schedule
— Work in a friendly team of professionals As a result, contextual advertising setup works as a scalable growth channel, not a one-time campaign.
A contextualist is a specialist who sets up and runs contextual advertising. This profession requires certain skills and knowledge that will help effectively promote goods and services on the Internet. Now we will look at the main features of working as a contextualist.
1. Working with large amounts of data
One of the main responsibilities of a contextualist is to analyze data obtained from advertising campaigns. This allows identifying the most effective promotion channels and optimizing advertising costs. To do this, a contextualist uses various analytics tools, such as Google Analytics and Yandex.Metrica.
2. Development of advertising campaigns
A contextualist develops advertising campaigns for various platforms, such as Google AdWords, Yandex.Direct, and others. In doing so, he takes into account many factors, such as target audience, budget, geography, etc.
3. Optimization of advertising campaigns
After launching an advertising campaign, the contextual specialist constantly monitors its effectiveness and makes the necessary changes. This may include changing rates, keywords, targeting and other parameters.
4. Communication with clients
A contextualist must be ready to communicate with clients and discuss the results of the work. This helps to understand what exactly the client needs and how best to promote their goods or services.
5. Training and development
The work of a contextualist requires constant training and development of one's skills. This includes learning new tools and technologies, as well as analyzing the experience of other specialists.
5. Responsibility
The contextualist is responsible for the results of his work. The success of advertising campaigns and, as a result, the company's profit depend on his actions.
In conclusion, it can be said that the work of a contextualist requires certain skills, knowledge and responsibility. However, if you are ready to learn and develop, then this profession can be a great start for your career in Internet marketing.
