Advertising in Google search is text ads above the search results. When a person searches for a product or service they need in Google, they first see ads at the very top of the page. At the same time, ads are shown only to the target audience, which enters into the search target queries, previously agreed upon with the customer. Advertisements also look more impressive compared to search results. After all, they take up more space, have various additions in the form of links, clarifications, images, addresses, telephone numbers, and others. As a result, when your potential client searches for the service he needs, he first clicks on advertisements, and only then on search results. This provides advertising with the greatest efficiency and advantage compared to other types of traffic. The Google AdWords interface has many different settings that allow you to effectively manage your advertising. For example, select a display region, which can be a city, country, or radius around a point. You can set certain daily budget limits, rate adjustments depending on gender, age, and other characteristics. Our team consists of experienced specialists who, having analyzed your situation, will choose the right advertising strategy for you. Get consultation As a result, contextual advertising setup works as a scalable growth channel, not a one-time campaign.
After the preparatory stages and coordinating keywords and ads with the customer, we proceed directly to setting up advertising. An important step in setting up advertising is choosing a bidding strategy.
The main strategy we use is manual bidding with pay-per-click. By analyzing the situation, we select the optimal bid for each keyword and adjust it during the advertising process. We set the highest bids for the keys that bring in a large number of leads. Thanks to this, an interested audience gets to the site, which has a positive effect on the site's conversion and, as a result, increases the number of leads.
Another strategy we use is the target return on investment in advertising. We set the percentage of investment in advertising, and Google algorithms automatically ensure the effectiveness of advertising, the required number of leads, and expenses. The task of our specialists is to correctly set the percentage and select the right keys. This strategy allows you to spend the budget more efficiently, but often loses in the auction of impressions, and cannot provide the required number of leads. In any case, the choice of the desired strategy is agreed with the customer, depending on his area and needs.
Before launching advertisements, we conduct a thorough analysis of the situation. Each project uses contextual advertising setup focused on KPI control, analytics clarity, and stable lead growth.
We evaluate many parameters, analyze not only advertising, but also the site. After conducting an audit, a clear understanding will be formed in which direction the advertising should be adjusted in order not only to catch up, but also to be above competitors. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
We will draw up a detailed plan, it will contain key information about the planned marketing activities for setting up contextual advertising. In addition, specialists will calculate the budget for each type of advertising, possible income and other indicators. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
The customer has the opportunity to adjust the expert's activities in setting up contextual advertising. We additionally optimized keywords, bids and ad creatives to stabilize lead flow and improve conversion quality. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
The main questions about the timing of setting up advertising, the result and payment for our services.
As a rule, all preparatory work and the actual setup of advertising in Google take no more than 7 days.
In most cases, the client receives the first leads within a few days after launch.
Yes. Keyword options, ad texts, YouTube videos, and GDN graphic creatives are agreed upon with the client before the ad is launched.
We conclude an official agreement. If you do not receive leads in the first 7 days, we will return the amount paid for setting up advertising.
If this is a one-time setup, then once. If we take on the management of advertising and work on indicators, then payment is made once a month.
