Marketing audit of a website is a detailed check of the resource for various errors and shortcomings. Within the framework of this service, the following aspects are analyzed:
– Technical condition of the site: checking the functionality of all elements, correct display of pages on different devices and browsers, download speed, stability of operation, security, etc.
– Search engine optimization of a website: analysis of the correspondence of pages to search queries, checking meta tags, internal linking, website structure, etc.
– Usability and website design: evaluation of the usability of the resource, analysis of navigation, clarity of the interface, attractiveness of the design, etc.
– Analysis of user behavior on the site: collecting statistics on visits, determining the most popular pages and sections, identifying problems with conversion, etc.
– Website security check: search for vulnerabilities in code, possible hacking threats, assessment of the level of personal data protection, etc.
– Evaluation of the relevance and uniqueness of content: checking the uniqueness of texts, images, videos and other materials, if necessary – recommendations for improving the content.
Based on the audit, specialists propose a plan to eliminate the errors found, improve the site's performance and increase its position in search results. As a result, contextual advertising setup works as a scalable growth channel, not a one-time campaign.
Having worked on the quality of the site you will receive:
– Improved search engine visibility. If a website is well optimized for search engines, it will rank higher in search results, leading to increased traffic and potential customers.
– Increased conversion. A user-friendly and attractive website design can improve conversion, as it will be easier for visitors to find the information they need and perform targeted actions.
– Building customer trust. A quality website creates the impression of a company’s reliability and professionalism, which can help build customer trust and loyalty.
– Increased time spent on site. If users find the information on the site useful and interesting, they may spend more time on the site, which will have a positive effect on the dwell time and viewing depth indicators.
– Reduced bounce rate. A high-quality and user-friendly website reduces the bounce rate, as visitors close the page less often and spend more time on the site.
