Google Ads is a platform for placing contextual advertising from Google, offering a conveniently structured interface and many tools for creating effective advertisements.
Google Ads advertising provides an excellent opportunity to set up contextual advertising and attract target audience from the Google search network, on Gmail, YouTube, Maps, Google Play, mobile device leads, and also on partner websites. At the same time, the better the keywords are developed, the more potential buyers will perform the target action - order and pay for the goods. As a result, contextual advertising setup works as a scalable growth channel, not a one-time campaign.
Google Ads advertising differs in the type of ads and targeting features, i.e. an effective advertising mechanism that filters out inappropriate audiences. Types: ads in Google search on computers, laptops, tablets and smartphones; active contextual display ads in the Display Network, consisting of text and images; ads in video format. Each project uses contextual advertising setup focused on KPI control, analytics clarity, and stable lead growth.
This advertising includes text displayed in Google search on all devices: computers, laptops, mobile phones. Advertising messages consist of 1-2 headings, the text itself, a link to the site, structured information (discounts, promotions, additions) depending on where the message is displayed. The main type of targeting is a search by keywords in user queries.
The Display Network is a network of platforms where Google Ads ads are published. This type of advertising includes all Google services, such as Gmail, YouTube, Maps, Images, and about 2 million partner sites and leads. Potential customers see ads when they check their mailbox, watch videos on YouTube, thematic pages on the Internet, and visit leads. Such advertising is monetized using AdSense.
Video ads provide an opportunity to use a form of content that is easily perceived by most users. Video advertising on YouTube actively uses Google data, showing ads to interested users at the most necessary moment. This way you can increase brand awareness, increase the number of subscribers on the channel and accelerate its monetization, increase traffic from search.
Our principle is an individual approach to each client. We do not have one template for each case, so we do not impose unnecessary things. Our main task is to get the result that the client expects with the help of high-quality advertising.
Our company employs highly experienced professionals who are ready to solve problems of any complexity. That is why we have many positive reviews from successful businessmen.
The team consists of several experts. Thanks to our comprehensive approach, we show the first results in just 3-4 days.
The client has the opportunity to study the reports of our specialists on a weekly basis. This way the customer understands what has already been done and what needs to be worked on.
We do not hide any indicators, because we value each client. We have no reason to keep anything back.
Our experts are constantly working on the indicators, improving them. This is the only way to reach heights and set up advertising so that it consistently brings high income to the client.
Before launching advertisements, we conduct a thorough analysis of the situation.
We evaluate many parameters, analyze not only advertising, but also the site. After conducting an audit, a clear understanding will be formed in which direction the advertising should be adjusted in order not only to catch up, but also to be above competitors. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
We will draw up a detailed plan, it will contain key information about the planned marketing activities for setting up contextual advertising. In addition, specialists will calculate the budget for each type of advertising, possible income and other indicators. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
The customer has the opportunity to adjust the expert's activities in setting up contextual advertising. We additionally optimized keywords, bids and ad creatives to stabilize lead flow and improve conversion quality. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
The main questions about the timing of setting up advertising, the result and payment for our services.
As a rule, all preparatory work and the actual setup of advertising in Google take no more than 7 days.
In most cases, the client receives the first leads within a few days after launch.
Yes. Keyword options, ad texts, YouTube videos, and GDN graphic creatives are agreed upon with the client before the ad is launched.
We conclude an official agreement. If you do not receive leads in the first 7 days, we will return the amount paid for setting up advertising.
If this is a one-time setup, then once. If we take on the management of advertising and work on indicators, then payment is made once a month.
