Contextual advertising is a type of advertisement on the Internet that is shown to a potential client at a time when he himself demonstrates interest in a specific service or product. That is, the advertisement is displayed based on the content of the page, the user's interests, and the topic of the request.
This advertising is needed to clearly hit the target audienc. This is the opportunity provided by setting up contextual advertising. Let's imagine a situation in which a user independently tries to find information about a product or service. In this case, there is a very high chance that he will purchase the product. This means: the traffic received from contextual advertising will be targeted. As a result, contextual advertising setup works as a scalable growth channel, not a one-time campaign.
The main principle of such advertising is that the ad is displayed only to those consumers who are interested in it. Most often, this principle is actively used in displaying ads on the main search of contextual systems and search partners. There are several types of contextual advertising: Each project uses contextual advertising setup focused on KPI control, analytics clarity, and stable lead growth.
This is a method of placing online advertising on web pages that display the results of queries from various search engines. Thanks to the advertising services of search engines, ads can be placed even on Internet pages with information of other content. Payment for such advertising can be based on the number of ad impressions, the number of clicks by site visitors, or on the principle of a keyword auction.
YAN is the Yandex Advertising Network. A method of placing ads on Yandex services and partner sites. Setting up Yandex Direct allows advertisers to use about 40,000 sites for communicating with the audience: Internet resources, leads for smartphones and tablets, Smart TV. At the same time, Advertising Network partners earn money by placing ads, and advertisers receive good traffic and buyers.
GDN – contextual display advertising. A whole network of sites and leads for smartphones, where display advertising is installed with targeting for a certain category of Google users. Graphic, text and graphic ads shown by Google based on the interests of potential customers are display advertising. Setting up Google Ads provides an excellent opportunity to increase brand popularity, attract more traffic for targeted purchase of goods or services on a site or mobile application.
We value and respect our clients, and we value our reputation. Therefore, we do not impose unnecessary things on the client and will recommend the option that is best suited for each specific situation.
We have extensive experience, many successful clients, several specialists in the team. And the client will see the first results a few days after the start of work.
This means that the advertiser will not have to wait long for the ads to start generating revenue.
Reports are important in any activity. It is thanks to them that our clients see what work has been done and what is still to be done. We do not hide anything.
There are no hidden indicators in the company's work. We work honestly and efficiently, so we have no reason to keep anything back or hide anything.
Our experts strive to achieve the best results, so they check and adjust everything many times. Our goal is a satisfied client with highly profitable advertising.
Years of Experience
Specialist in the team
Successful Cases
International projects
Before launching advertisements, we conduct a thorough analysis of the situation.
We evaluate many parameters, analyze not only advertising, but also the site. After conducting an audit, a clear understanding will be formed in which direction the advertising should be adjusted in order not only to catch up, but also to be above competitors. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
We will draw up a detailed plan, it will contain key information about the planned marketing activities for setting up contextual advertising. In addition, specialists will calculate the budget for each type of advertising, possible income and other indicators. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
The customer has the opportunity to adjust the expert's activities in setting up contextual advertising. We additionally optimized keywords, bids and ad creatives to stabilize lead flow and improve conversion quality. The case details baseline metrics, optimization stages, and semantic decisions that lowered lead cost without reducing volume.
The main questions about the timing of setting up advertising, the result and payment for our services.
As a rule, all preparatory work and the actual advertising setup take no more than 7 days.
In most cases, the client receives the first leads within a few days after launch.
Yes. Keywords, ad texts and graphic creatives are agreed upon with the client before the ad is launched.
We conclude an official agreement. If you do not receive leads in the first 7 days, we will return the amount paid for setting up advertising.
If this is a one-time setup, then once. If we take on the management of advertising and work on indicators, then payment is made once a month.
