Mikhail, the owner of a company that repairs apartments, set us the task of increasing the number of orders and increasing profits. We offered a solution in the form of contextual advertising.
The first thing we decided to start with was creating a maximally selling website that describes all the advantages of the client and distinguishes it from competitors. After agreeing on the design and layout of the site, we began setting up advertising.
Our main goal was to attract potential customers, so we set up the ads in such a way that they would be shown to those who are looking for apartment renovation services.
Before starting work, we conducted a competitor analysis and identified the main advantages of our offer.
The main promotion tool was contextual advertising in Yandex.Direct and Google Ads. We created and set up advertising campaigns that showed our ads to those who were looking for apartment renovation services on the Internet.
We collected more than 1000 target queries, processed them as much as possible and divided them into groups, for each group we wrote a unique ad.
We also used retargeting in YAN to attract those who had already visited our site but did not leave a request for the service.
Results:
During the first three months of contextual advertising, we attracted 163 leads. At the same time, the average order check increased by 15%.
Thus, thanks to effective contextual advertising, the company increased its profits and took a leading position in the apartment renovation market.
Over the next six months, we continued to optimize campaigns and improve the quality of ads, creatives in YAN, and tested new keywords. The number of leads continued to grow, and by the end of the year we attracted more than 100 orders for apartment renovations. This allowed the client to expand their staff and improve the quality of services provided. As a result, contextual advertising setup works as a scalable growth channel, not a one-time campaign.
